Digital Marketing Manager at Amarr | Greensboro, NC

Amarr

Digital Marketing Manager

Greensboro, NC (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive digital marketing initiatives to boost brand visibility and generate leads.

Own cross-channel campaigns and analytics to optimize lead generation and brand engagement.
Must-have: Proficiency in Social Media Marketing and hands-on campaign experience.
Standout: B2B/eCommerce context experience is a plus.

Job Description

Responsibilities

developing and executing digital marketing strategies to enhance brand visibility, drive lead generation, and optimize digital channels
daily responsibilities include managing social media platforms, analyzing web analytics to measure campaign performance, overseeing marketing campaigns, and optimizing digital advertising efforts
collaborate closely with cross-functional teams to ensure cohesive brand messaging and effective audience engagement

Requirements

Proficiency in Social Media Marketing and experience in creating and managing engaging social media campaigns
Skills in Lead Generation and implementing strategies to drive customer acquisition and retention
Understanding of Marketing principles and experience executing both traditional and digital marketing initiatives
Hands-on experience with Web Analytics tools to track and improve website performance and campaign effectiveness
Expertise in Digital Marketing, including SEO, PPC, email marketing, and content optimization
Strong communication, project management, and organizational skills
Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

Prior experience in the B2B or eCommerce industries is a plus

Amarr

Established in 1951, Amarr is one of the world’s leading brands in design, manufacturing and distribution of sectional residential garage doors and commercial garage doors for homeowners, condominiums, commercial buildings, shopping malls, warehouses and other industrial applications. Amarr is a part of ASSA ABLOY, a company comprised of well-established entrance automation brands with nearly 200 years of cumulative experience. ASSA ABLOY provides one of the world’s most complete ranges of entrance automation products and warehouse solutions.Made in the U.S., Amarr products have a legacy of innovation and high quality design. With a complete line of garage doors including sectional, rolling sheet, rolling steel, aluminum full view, and LiftMasterTM and Linear garage door openers for residential, commercial and gate applications, Amarr entrance systems will meet your specific design and functional needs. Amarr products are distributed through 60 Amarr Door Centers in the United States, Mexico, and Canada to more than 4,000 professional independent garage door dealers. This extensive network provides widespread accessibility and reliable service for the new construction, replacement, industrial and commercial markets. Amarr garage doors also are sold by America’s leading retailers, including Costco Warehouses, and, under private label, at Sears.

Founded in 1951

Winston-Salem, North Carolina, USA

956 employees (32 in marketing)

www.amarr.com/us/en