Digital Marketing Lead

Reston, VA (Hybrid)

$95K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel digital presence and demand-gen momentum for Tyto Athene and StackArmor, driving content, paid campaigns, and data-driven optimization to win government-focused opportunities.

  • Platform & Content Management: own strategy, planning, and publishing cadence across LinkedIn, email, newsletters, and websites.
  • Analytics & Performance: track cross-channel metrics in HubSpot and GA, surfacing insights for leadership to steer programs.
  • ABM & Paid Campaigns: plan targeted paid programs and pursuit-focused campaigns for defined accounts.

Job Description

  • Platform & Content Management: Develop and implement a content strategy spanning social media, email, newsletters, and the company website. Lead planning, creation, scheduling, and publishing across Tyto Athene and our subsidiary stackArmor's digital channels, primarily LinkedIn, ensuring consistency in voice, cadence, and quality.
  • Paid Campaign Management: Plan and execute paid media campaigns across social and digital platforms to drive brand awareness among target agencies and partners, while deploying tactical, pursuit-aligned campaigns ahead of key bid opportunities.
  • Analytics & Performance: Track and analyze performance metrics across all digital channels using HubSpot, Google Analytics, and other relevant tools. Monitor trends and surface opportunities and challenges to senior leadership.
  • Content Creation & Brand Storytelling: Champion Tyto Athene's brand narrative through compelling copy, editorial content, and video. Partner with the CTO organization, Recruiting, Operations, and other departments to tell the stories that matter most — capability showcases, wins, contract successes, and the people behind the mission. Craft strategic video content, including series and episodic formats, in collaboration with our graphic designers.
HCI Systems, Inc logo

HCI Systems, Inc

HCI Systems Inc., is California’s premier low voltage technology and Sprinkler company. We provide a wide array of services including: design, engineering, construction, and maintenance of fire protection, life safety and wireless distributed antenna Systems (“DAS”). At HCI, our knowledgeable team has extensive expertise in the areas of Fire Suppression, Fire Sprinklers, Reg IV & Title 19, Nurse Call, Data, Voice, Structured Cabling, Access Control, Intrusion, Intercom & Sound, Sound Masking, DAS and Central Station Monitoring Services. We built our company from scratch, and now HCI is the largest independent low-voltage integrator in California. With more than 600 team members operating our 7-locations state-wide, we are in close proximity to our clients and can respond to their needs expediently. We work closely with our manufacturing partners to provide customized and tailored low voltage and fire protection solutions for all sectors public and private. We have extensive experience working on both state and federal projects. Our completed project portfolio includes all types of buildings ranging from kinder garden through high school, higher education institutions, ports, data centers, airports, terminals, borders, hospitals, assisted living homes, multi-family residential, and large or small commercial headquarters. We understand the needs of today’s complex and dynamic technology environment. The breadth of our services and the depth of our expertise give us exceptional abilities to deliver the best low voltage and life safety solutions to our customers. No other integration company performs for its customers with the speed, agility, and responsiveness as HCI – providing our customers with the power to connect people to information and to the world. Learn more about who we are and what we do at https://www.hcisystems.net/.

Founded in 2008
Ontario, California, USA
370 employees (15 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
25.7%
Direct
53.1%
Referral
5.7%
Social
14.1%
Paid
1.3%

Headcount Trend

Current headcount: ~370