Digital Marketing Generalist II at Orlando Health | Orlando, FL

Orlando Health

Digital Marketing Generalist II

Orlando, FL (On-site)

Salary Not AvailableMid Level4+ years expUnavailable

Posted 3 months ago

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Job Summary

Drive social media content creation and cross‑team strategy support for a healthcare network.

Own content development across text, video, graphics to sustain a robust social presence.
Must-have: Bachelor\'s degree and 4 years in digital/content marketing.
Standout: Cross‑functional collaboration and channel analytics for audience insights.

Job Description

Responsibilities

Creates text, video, graphics, and/or image content to ensure a robust and responsive social media presence
Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms, and reporting tools
Responds quickly, capably, and appropriately in high‑pressure situations
Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals
Uses analytics to understand customer demographics and help target content to best‑performing channels
Monitors follower engagement and works with appropriate parties to respond
Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors
Brainstorms creative growth strategies through digital marketing
Works with Strategic Communications team to build holistic communication plans and content ecosystems
Demonstrates excellent copywriting, critical thinking, analytical, and communication skills

Requirements

Bachelor\'s degree in Communications, Journalism, Marketing, or a related field from an accredited college or university is required.
Four (4) years of experience in digital/search marketing, display advertising, or digital content marketing
Experience utilizing CRM systems to launch and optimize campaigns is required

Preferred

Video skills, while not required, are a plus

Orlando Health

4.2 Glassdoor

Orlando Health is a not-for-profit healthcare organization with $7.6 billion of assets under management that serves the southeastern United States. Headquartered in Orlando, Florida, the system was founded more than 100 years ago.

Founded in 1918

Orlando, Florida, USA

17K employees (152 in marketing)

www.orlandohealth.com

83% recommend to a friend

91% CEO approval