Digital Marketing Designer

Columbus, OH (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 7 days ago

Job Summary

Own and drive the end-to-end creation of digital visuals for multi-channel campaigns, coordinating with marketing partners to ensure brand consistency and timely delivery across social, email, and web assets.

  • Lead production of graphics, layouts, and motion content for social and email campaigns
  • Collaborate with coordinators, developers, and Brand Managers to translate plans into compelling creatives

Job Description

Responsibilities

  • Design high-quality graphics and creative assets, including static posts, carousel graphics, story assets, and paid advertising creatives, for recurring social media marketing campaigns across LinkedIn, Instagram, Facebook, YouTube, and other digital platforms, while maintaining each client's established brand standards.
  • Design visually engaging email marketing layouts that present provided content in a clean, organized, and conversion-focused format optimized for desktop and mobile devices.
  • Create supporting graphics, banners, icons, and visual elements used within email marketing campaigns to improve engagement and overall campaign effectiveness.
  • Produce and edit short-form video content, reels, and simple motion graphics for use across social media and digital marketing channels.
  • Designing graphics and layouts that support website landing pages, including banners, graphics, and supporting visual assets that align with the overall digital marketing strategy, and collaborating with Web Developers on implementation.
  • Adapt and resize creative assets for multiple digital platforms and advertising specifications while maintaining visual consistency across channels.
  • Collaborate with Digital Marketing Coordinators to translate campaign plans and marketing objectives into compelling digital creatives.
  • Prepare production-ready files for digital distribution and perform quality assurance reviews for formatting, responsiveness, typography, and visual accuracy.
  • Organize and maintain reusable templates, creative libraries, and digital assets to improve production efficiency and consistency.
  • Participate in creative brainstorming sessions and contribute ideas for ongoing marketing campaigns and content initiatives.

Requirements

  • A degree in Graphic Design, Digital Design, Visual Communications, Marketing, or a related field, or equivalent professional experience, is recommended but not required.
  • 2–4 years of professional experience designing digital marketing assets, social media graphics, email campaigns, or website graphics in an agency or in-house marketing environment.
  • Strong portfolio demonstrating creative excellence across social media graphics (including reels), email marketing, digital advertising, and web-based design projects.
  • Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
  • Working knowledge of Adobe After Effects, Premiere Pro, or similar software for creating and editing short-form video content and social media reels.
  • Experience designing responsive email layouts and creating supporting graphics for email marketing campaigns.
  • Strong understanding of social media platform specifications, content formats, and best practices for visual engagement across LinkedIn, Instagram, Facebook, and other major platforms.
  • Experience designing website banners, landing page graphics, and other digital assets optimized for web use.
  • Familiarity with Figma and basic web design principles is preferred.
  • Basic understanding of HTML/CSS and email marketing platforms (such as Mailchimp, HubSpot, or Constant Contact) is a plus but not required.
Your Lighting Brand logo

Your Lighting Brand

Full Service Design, Marketing, and Communications company dedicated to the Lighting Industry. We work with Lighting Stakeholders on all aspects of visual communications including branding & brand management, creative strategy, product marketing, website development, video production, social media, SEO, and more.

Founded in 2013
Columbus, Ohio, USA
32 employees (18 in marketing)

Marketing Team

Marketing Team Size
14 (44% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
854
Traffic Source Mix
Search
49.9%
Direct
33.5%
Referral
5%
Social
10.4%
Paid
1.1%

Headcount Trend

Current headcount: ~32

Recent News

Your Lighting Brand logo

Digital Marketing Designer

Your Lighting Brand · Columbus, OH · On-site