Responsibilities

• Utilize SEO tools and conduct keyword research to improve website visibility and organic traffic
• Assist in creating, editing, and managing digital content across platforms such as WordPress and content management systems
• Support social media marketing efforts by scheduling posts, managing social media accounts, and analyzing engagement metrics using social media management tools
• Help optimize campaigns through conversion rate analysis and performance marketing strategies using Google Ads, Facebook Advertising, and Google AdWords
• Collaborate with the team to implement marketing automation workflows and analyze campaign performance via Google Analytics and other analytics platforms
• Contribute to email marketing campaigns by creating compelling copy, segmenting audiences, and tracking engagement metrics
• Support graphic design tasks using Adobe Creative Suite and Adobe Photoshop for digital assets and content creation
• Assist with technical website updates involving HTML, CSS, JavaScript, and SQL to ensure seamless user experiences

Requirements

• Familiarity with SEO tools, Google Analytics, Google Ads, SEM (Search Engine Marketing), and Google AdWords
• Basic understanding of HTML, CSS, JavaScript, and SQL for website content management and customization
• Experience with content creation, copywriting, graphic design, and social media management
• Knowledge of digital marketing channels including email marketing, social media marketing, performance marketing, and e-commerce platforms
• Ability to analyze data to inform decision-making and optimize campaigns effectively
• Strong organizational skills with attention to detail in managing multiple projects simultaneously
• Excellent communication skills to collaborate across teams and convey insights clearly

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance