Responsibilities

• Lead SN’s email marketing program, including email development, audience segmentation, and performance analysis.
• Develop and maintain email nurture sequences, newsletters, and automated campaigns that align with firm initiatives and buyer journeys.
• Implement A/B testing to refine subject lines, creative content, and send-time strategies that boost engagement and conversion.
• Own SN’s social media calendar – from developing and publishing content, to driving engagement and delivering performance reporting across platforms (LinkedIn, Facebook, X, Instagram).
• Collaborate with the team to create cohesive, audience-driven campaigns that span email, social, web, and events.
• Maintain data integrity within Constant Contact email marketing platform.
• Monitor and analyze campaign metrics to optimize engagement, conversion, and ROI.
• Oversee tools and platforms related to campaign execution (e.g., Constant Contact, social scheduling tools, etc.).
• Stay current on trends in digital marketing and professional services branding to bring fresh, innovative ideas to the team.

Requirements

• 1-3 years of experience in email marketing, digital marketing, or communications, preferably in a B2B or professional services environment.
• Demonstrated success overseeing email marketing and social media programs end-to-end.
• Strong writing and editing skills with the ability to adapt tone for different audiences and platforms.
• Experience with Constant Contact or similar marketing automation platforms required.
• Experience with Canva or similar graphic design platform.
• Quick learner with ability to merge creative thinking with strategic goals.
• Excellent project management skills, attention to detail, and ability to manage multiple projects simultaneously.
• Self-starter who thrives in a collaborative, fast-paced culture.

Preferred

• Worked successfully in a fully remote environment.
• Worked within a marketing department for a leading Accounting or Law firm.