Responsibilities

• Develop and maintain engaging digital content for blogs, social media, email campaigns, and website copy to enhance brand storytelling.
• Create and schedule social media posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring consistent brand messaging and engagement.
• Collaborate with the Senior Digital Marketing Manager and creative team to develop visually compelling assets for marketing campaigns.
• Engage and facilitate influencer relationships and coordination under the direction of the Senior Digital Marketing Manager.
• Assist in the development and execution of digital marketing campaigns, including SEO, PPC, and email marketing.
• Monitor and analyze social media and website performance using tools like Google Analytics and Meta Business Suite, providing insights to optimize strategy.
• Support email marketing initiatives, including audience segmentation, campaign execution, and performance tracking.
• Update calendar listings and third-party websites to reflect current campaign activations, events, and promotions.
• Stay up to date on industry trends, digital marketing best practices, and emerging social media trends to keep strategies fresh and competitive.
• Identify opportunities to leverage new digital platforms, tools, or techniques to enhance marketing efforts.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism or a related field is preferred.
• 1-2 years of experience in digital marketing, social media management, or content creation preferred.
• Strong internship experience will be considered.
• Strong writing, editing and proofreading skills with a keen eye for detail and brand consistency.
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Tiktok) and an understanding of current content trends.
• Basic understanding of SEO, digital marketing strategies, and analytics tools.
• Strong multitasking and time management abilities with the ability to prioritize tasks, and meet deadlines in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work effectively within a team and across departments.
• Adaptability and eagerness to stay updated on industry trends, emerging platforms, and digital marketing best practices.

Nice to have

• Strong internship experience will be considered
• Experience with design tools such as Canva, Adobe Creative Suite, or similar design platforms is a plus

Benefits

• A culture that values passion, individuality, and fun!
• Opportunities for internal growth and development
• Paid Time Off (PTO)
• Paid holidays
• Earned Wage Access through PayActiv- access to your earned wages before payday!
• Affordable medical, dental, & vision insurance plans
• Company provided life insurance
• Short & Long Term Disability and Accident and Critical Illness Insurance
• Traditional 401(k) & Roth 401(k) with employer matching of up to 3.5%
• Tuition assistance discount programs
• Referral program
• Employee Assistance Program
• Discounts at all Avocet-owned hotels & restaurants