Digital Marketing Coordinator

San Diego, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Peelclear's digital growth by coordinating analytics, SEO, paid media, PR, events, and creator programs across a fast-moving startup.

  • Own cross-functional coordination across web, marketing, and operations to keep projects moving
  • Must-have: Foundational GA/SEO knowledge and familiarity with Google Ads/Meta
  • Standout: Startup-ready, multi-facet ownership with ability to adapt as priorities shift

Job Description

Responsibilities

  • Web and analytics — Help establish our GA4 setup, monitor Search Console, and keep our tracking and reporting in a healthy state so we know what's working
  • SEO and SEM — Support keyword strategy, on-page content optimization, and domain authority building through link outreach and PR placements
  • Paid media — Assist in managing Google Ads and Meta campaigns under leadership direction, learning budget management and optimization over time
  • PR and backlinks — Coordinate outreach to editorial and industry publications to grow our domain authority and brand presence
  • Events — Help plan and represent Peelclear at car shows, activations, shoots, and brand events across Southern California and beyond
  • Creator coordination — Manage influencer schedules, communication, and campaign logistics
  • Cross-team execution — Serve as a coordination point between web, marketing, and operations to keep projects moving and priorities clear

Requirements

  • Foundational understanding of Google Analytics, Search Console, and basic SEO principles
  • Familiarity with how paid media works — Google Ads and Meta — even if you haven't run campaigns independently at scale
  • Awareness of domain authority, backlinks, and PR as digital growth levers
  • Strong organizational skills and professional follow-through
  • Clear communicator who can work across internal teams and external partners
  • Comfortable in a fast-moving startup environment where priorities shift and you figure things out
  • Automotive, lifestyle, or creator industry background is a genuine plus
  • Experience with project coordination tools or Hubspot is a plus

Preferred

  • Automotive, lifestyle, or creator industry background is a genuine plus
  • Experience with project coordination tools or Hubspot is a plus
Peelclear logo

Peelclear

Peelclear is the first patented waterborne spray-on peelable protective paint technology. Designed for the automotive aftermarket and beyond, Peelclear combines durability with customization in color or clear and offers the flexibility to remove it cleanly without adhesive residue or risk of damaging paint.Our mission is to redefine surface protection by offering an eco-conscious, affordable, and high-performance alternative to paint protection film, vinyl wraps, and conventional coatings. Backed by years of development and a patented multi-polymer system, Peelclear represents the next generation of paint protection.Visit our website to learn more.

Founded in 2023
Mt. Joy, Pennsylvania, USA
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
13.4K
Traffic Source Mix
Search
20.2%
Direct
61.4%
Referral
2%
Social
7.1%
Paid
3.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)