Responsibilities

• Social media management — Plan, create, schedule, and post content across the dealership's social media accounts (Facebook, Instagram, and others), and engage with the local community online.
• First-party marketing campaigns — Build and send email campaigns and other direct customer outreach to our existing database (sales, service, and lease customers), and track performance.
• Call tracking — Monitor and report on inbound call sources and volume to help us understand which marketing efforts are driving phone traffic.
• Website management — Keep the dealership website current — inventory specials, promotions, hours, staff, and landing pages — and flag issues or opportunities.
• Marketing sources & reviews — Track where leads and traffic are coming from, and help manage the dealership's online reputation by monitoring and responding to customer reviews.
• Reporting — Pull together simple, clear performance reports on the above so leadership can see what's working.

Requirements

• Currently pursuing or recently completed coursework in Marketing, Communications, Business, or a related field (or equivalent demonstrated experience).
• Working knowledge of major social media platforms and content tools.
• Comfort with spreadsheets and basic data/reporting.
• Strong written communication skills.
• Comfort using AI language models (such as ChatGPT, Claude, or Gemini) as everyday tools for content creation, research, and productivity.
• Reliable, on-site availability at our Folsom location.
• Legally authorized to work in the U.S.

Preferred

• Prior experience running social media, email campaigns, or a website (personal, volunteer, or professional).
• Familiarity with tools like Canva, email platforms (Mailchimp/Constant Contact or similar), Google Analytics, or CRM/DMS systems.
• Basic graphic design or short-form video editing skills.
• Interest in the automotive industry.