Responsibilities

• Own end-to-end execution of corporate and local mobile messaging campaigns across SMS, push, in-app messaging, and digital display—from planning through deployment and postcampaign analysis
• Manage the customer communication calendar, proactively prioritizing and adjusting to ensure alignment with broader marketing strategy
• Take full ownership of campaigns and projects, driving them forward independently while keeping stakeholders informed and aligned
• Partner with marketing, creative, and copy teams to shape messaging that is accurate, on-brand, and optimized for the customer experience
• Lead QA and deployment processes with a high level of accuracy and accountability
• Build and maintain weekly and monthly performance reporting across mobile messaging channels
• Analyze campaign performance and translate results into clear insights, recommendations, and next steps
• Design and execute A/B experiments, using results to inform future campaigns and overall communication strategy
• Develop and refine audience segmentation strategies to deliver more relevant, targeted communications
• Partner with data teams to define, build, and automate scalable audience frameworks
• Ensure compliance with customer communication preferences, including SMS opt-in/opt-out management
• Proactively identify opportunities to improve campaign performance, efficiency, and customer experience
• Contribute to broader communication strategy across channels based on performance insights and test learnings
• Act as a subject matter resource for mobile messaging and digital communication best practices
• Foster strong relationships with external vendors of software utilized
• Maintain and evolve internal workflows, documentation, and SOPs to improve consistency and reduce errors
• Perform other job-related duties and special projects as required.
• Performs other job-related duties and special projects as required.
• Participates in company and team meetings.

Requirements

• Bachelor's degree in marketing, advertising, communications, or related area, or equivalent work experience preferred.
• At least three years of similar or related work experience is preferred.

Preferred

• Experience with audience segmentation, CDPs, or CRM platforms is a plus
• Experience with mobile messaging platforms (ex: Airship) is a plus
• Experience with content management is a plus
• Retail experience is a plus