Digital Marketing Coordinator at Defined Fitness Inc | Albuquerque, NM

Defined Fitness Inc

Digital Marketing Coordinator

Albuquerque, NM (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive the brand and performance marketing for Defined Fitness by owning content creation, social, events, and campaigns across digital channels to grow engagement and ROI.

Brand amplification across Facebook, Instagram, YouTube, LinkedIn, and our internal communications platform.
Create and manage content—photos, videos, graphics, copy—for web, email, social media, digital ads, and the Defined Fitness App.
Develop and execute digital marketing calendars and content strategies aligned with organizational goals.

Job Description

Brand amplification across Facebook, Instagram, YouTube, LinkedIn, and our internal communications platform.
Create and manage content—photos, videos, graphics, copy—for web, email, social media, digital ads, and the Defined Fitness App.
Develop and execute digital marketing calendars and content strategies aligned with organizational goals.
Plan, promote, and execute events that enhance member engagement and brand visibility.
Manage all social media accounts, respond to messages and comments, and foster active online communities.
Oversee digital advertising campaigns—develop creative, monitor performance, and optimize for ROI.
Track and report on KPIs including engagement, traffic, SEO, conversions, app downloads, and campaign effectiveness.
Manage website content updates through a CMS and ensure SEO best practices are implemented.
Build and launch email and SMS campaigns that connect with current and potential members.
Monitor and manage online brand reputation across review platforms (Google, Yelp, etc.).

Bachelor’s degree in Media, Marketing, Communications, or related field preferred.
Minimum of 3 years of digital marketing experience.
Operational knowledge of videography and photography equipment.
Proven expertise in Adobe Creative Suite, with strong skills in Adobe Premiere.
Proficient in social media platforms and digital tools including Meta Business Suite, Meta Ad Manager, Google Analytics, and CRM platforms (e.g., Gym Sales).
Strong interpersonal communication skills and ability to engage in public outreach.
Experience in content creation, campaign planning, and event execution.
Excellent communication, organizational, and time management skills; self-starter with strong creative instincts and attention to detail.
Valid New Mexico driver’s license with acceptable driving record; ability to work onsite or remotely as needed.
Ability to sit for extended periods and lift up to 25 lbs; ability to walk, squat, bend, stoop, stand, listen, read, and write.

Defined Fitness Inc

Our Passion For Life Drives Everything We DoWe are looking for go getters and trend setters to join the Defined Fitness team. The type of people who want to run faster, leap further and push harder! Defined Fitness just turned thirty four years old, and we are only getting started. We are looking for the next team of passionate leaders to help us grow.Over three decades, Defined Fitness has built a reputation as New Mexico's premier fitness brand. Our legacy was founded on the efforts of our incredible team at Defined Fitness, many whom are still with us today. We look forward to celebrating our new growth and expansion plans with the team that made it possible, and a new generation who will be part of making the next thirty years stronger than the first."Our expansion in New Mexico reinforces our commitment to investing in the local community, and our desire to see our members, our team, and New Mexico, thrive", Mark Fisher, Chief Executive Officer, Defined Fitness.Defined Fitness is currently accepting applications from individuals who are enthusiastic, motivated, and goal oriented! To apply, click below and fill out an application online today! For any additional information, please contact our HR Department at 505-349-4444.

Founded in 1988

Albuquerque, New Mexico, USA

195 employees (12 in marketing)

www.defined.com