Responsibilities

• Support day-to-day execution of email marketing campaigns and paid digital advertising campaigns across Meta, Google, and other platforms to drive revenue and fan engagement.
• Assist in campaign setup, trafficking, QA, scheduling, audience segmentation, performance, and budget tracking to ensure campaigns launch on time and align with strategic objectives.
• Work cross-functionally with Creative, Content, Ticketing, Partnerships, and Analytics teams to ensure messaging, targeting, and creative assets align with campaign goals.
• Monitor campaign performance and prepare recurring performance reports with insights and optimization recommendations.
• Support coordination with external vendors and platform representatives (Meta, Google, etc) to stay informed on best practices and new opportunities.
• Identify testing opportunities (A/B testing, audience segmentation, creative variations) and recommend improvements based on data and performance trends.
• Build and deploy email campaigns within Eloqua including segmentation, personalization, and testing. Assist in paid media audience development, pixel tracking validation and conversion tracking QA.
• Perform other related duties as assigned to support departmental and organizational goals.