Digital Marketing & Content Specialist at Girl Scouts of the USA | Raleigh, NC | $40K/yr – $45K/yr

Girl Scouts of the USA

Digital Marketing & Content Specialist

Raleigh, NC (Hybrid)

$40K/yr – $45K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own digital and content marketing operations across social, website, and paid media with clear ownership of recruitment, engagement, and cross-channel optimization.

Growth Ownership: Coordinate content across channels, publish on schedule, and drive performance toward stronger ROAS.
Channel & Creative Ops: Build assets, optimize landing pages, and run tests to lift conversions.
Alignment & Analytics: Partner with Membership to track leads and campaign impact while delivering weekly dashboards for leadership.

Job Description

Own multi-channel digital marketing and content operations with a data driven mindset to lift recruitment, engagement, and ROAS.

Growth Ownership: Schedule, publish, and optimize content across social, website, email, and paid campaigns to move metrics and demonstrate ROAS.
Creative & Optimization: Develop graphics, landing pages, and run A/B tests across ads and emails to improve conversion.
Partnerships & Reporting: Align with Membership and leadership on lead generation, campaign metrics, and weekly dashboards.
Content & Channels: Manage editorial calendars, write and publish blog content, and coordinate story collection across departments.
Website & SEO: Update landing pages, monitor user engagement, and support SEO optimization efforts.
Paid Campaigns: Launch and monitor campaigns across Google, Meta, and YouTube/OTT with budget pacing and CPL/lead tracking.
Analytics & Insights: Track performance trends, generate dashboards, and provide actionable recommendations to optimize ROAS.
Asset Management: Organize digital assets and photos, support events, and assist with marketing operations tasks as needed.

Girl Scouts of the USA

We Are Girl Scouts. Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. To join us, volunteer, reconnect, or donate, visit www.girlscouts.org.

Founded in 1912

New York, New York, USA

2.1K employees (95 in marketing)

www.girlscouts.org