Responsibilities

• Manage and continually improve our company website.
• Create and update product, species, service and capability pages.
• Improve SEO and organic search visibility for our key products and services.
• Develop useful content for architects, millworkers, manufacturers, contractors and professional lumber buyers.
• Manage email marketing campaigns promoting inventory, products, capabilities and company developments.
• Create sales sheets, brochures, presentations, trade-show materials and other marketing collateral.
• Manage our LinkedIn presence and create substantive company content.
• Photograph and create basic video content featuring our inventory, manufacturing operations, people and projects.
• Monitor website traffic, search performance, email engagement and lead generation.
• Work closely with sales, purchasing and manufacturing to identify new marketing opportunities.

Requirements

• 5+ years of marketing experience preferred.
• Strong preference for experience in B2B manufacturing, building products, industrial distribution, architectural products or another technical industry.
• Excellent writing and communication skills.
• Experience personally managing or updating a company website using WordPress or another CMS.
• Working knowledge of SEO, Google Analytics and Google Search Console.
• Experience with email-marketing platforms such as Mailchimp.
• Ability to create professional materials using Canva, Adobe Creative Cloud or similar tools.
• Comfortable taking photographs and producing basic short-form video.
• Strong organizational skills and ability to manage projects independently.
• Interest in learning the technical side of hardwood lumber, custom mouldings and architectural millwork.

Benefits

• Benefits are provided in accordance with Alan McIlvain Company’s employee benefit programs.