Digital Marketing & Content Creator

Allen, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the hands on digital marketing engine for a growing childcare software brand, driving content creation, video, email, and sales enablement with tight leadership partnership.

Content & Social: Own short form video production and social content calendars to boost reach and leads.
Content Marketing & SEO: Write SEO focused blog articles and upgrade landing pages, while capturing customer stories for proof points.
Email & Sales Enablement: Design reusable emails, newsletters, and product announcements in collaboration with Sales.

Job Description

Own ChildPilot's day-to-day digital marketing efforts while working directly with company leadership to create engaging marketing campaigns that generate leads and strengthen our brand.
Social Media: Plan and manage Facebook, Instagram, and LinkedIn content; Create engaging graphics, carousels, reels, stories, and short-form videos; Develop monthly content calendars; Monitor engagement and identify opportunities to improve reach.
Video & Content Creation: Capture and edit short-form video content for social media and digital advertising; Film product demonstrations, customer success stories, team culture videos, conference highlights, and behind-the-scenes content; Repurpose videos into reels, shorts, blog articles, email campaigns, and social posts; Maintain an organized photo and video library for future marketing campaigns.
Content Marketing: Write educational and SEO-focused blog articles; Create customer testimonials and success stories; Assist with website updates and landing page content; Help launch and promote new product features.
Email Marketing: Design and build professional marketing emails; Create reusable email templates; Develop newsletters and product announcement campaigns; Work with Sales to create follow-up email sequences.
Sales & Brand Support: Create brochures, flyers, one-pagers, conference materials, and sales collateral; Help prepare marketing materials for trade shows and events; Ensure all marketing reflects ChildPilot's brand and voice; Collaborate with Sales, Product, and Support to identify marketing opportunities.

2+ years of marketing or content creation experience
Strong Canva skills (required)
Experience creating short-form video content (Instagram Reels, Facebook, TikTok, YouTube Shorts)
Familiarity with Adobe Creative Suite is a plus
Experience with email marketing platforms
Basic SEO knowledge
WordPress or website editing experience is a plus