New Vision Behavioral Health

Digital Marketing & Content Analyst

Warren, OH (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive WLW Enterprise’s digital marketing and content strategy to grow engagement and performance.

  • Own and optimize cross-platform digital campaigns (Facebook, TikTok, Instagram, YouTube, LinkedIn).
  • Must-have: Strong analytical skills to interpret digital data and marketing metrics.
  • Standout: Experience creating video assets and web content with SEO focus and cross-team collaboration.

Job Description

Responsibilities

  • Develop, analyze, and optimize digital marketing campaigns across various platforms (Facebook, TikTok, Instagram, YouTube, LinkedIn).
  • Write, manage, and continuously enhance website content and digital media for SEO and engagement.
  • Track marketing analytics and research current trends to inform strategic decision-making.
  • Maintain professional communication while collaborating with teams to discuss strategies regarding various WLW initiatives.
  • Provide insight and guidance on digital marketing best practices and industry standards.
  • Provide regular progress updates on assigned tasks and convey actionable data insights to leadership.
  • Create engaging visual assets using video editing and graphic design software for social media platforms.
  • Pitch innovative marketing concepts and facilitate brainstorming sessions to drive digital growth.
  • Act as a brand advocate, representing WLW Enterprise in digital media (video content, webinars) and community meetings.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (preferred).
  • Strong analytical skills for interpreting digital data, user engagement, and marketing metrics.
  • Proficiency in digital marketing tools, analytics platforms, and social media account management.
  • High proficiency in research and web content writing.
  • High proficiency in video editing and graphic design software (e.g., Premiere Pro, Canva, Adobe Creative Suite).
  • Ability to complete assigned tasks within deadlines and adapt quickly to a dynamic work environment.
  • Confidence in presenting marketing initiatives internally and appearing in digital media content.

Preferred

  • Experience building automated email workflows, landing pages, and managing lead pipelines.
  • Ability to build automated, real-time data visualizations (e.g., Google Looker Studio or Tableau).
  • Familiarity with search engine marketing (SEM) and optimization tools (e.g., Google Ads).
  • Experience utilizing AI tools for content scaling, copywriting optimization, and trend forecasting.