Responsibilities

• Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences.
• Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
• Develop and execute campaigns which include social media, email and website content.
• Track performance metrics including lead generation, physician, patient engagement and ROI
• Collaborate and manage third party vendor(s)
• Supports tradeshow promotion and messaging

Requirements

• Bachelor’s degree required
• Travel up to 15%
• +5 years of relevant experience in Medical Device or healthcare related Marketing.
• Strong digital marketing and analytics expertise.
• Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
• Salesforce and HubSpot experience needed.

Preferred

• Experience in using AI tools in marketing strategies preferred.