Digital Marketing Campaign Manager, Advancement Communications - University Advancement at Washington University in St. Louis | Clayton, MO | $58K/yr – $100K/yr

Washington University in St. Louis

Digital Marketing Campaign Manager, Advancement Communications - University Advancement

Clayton, MO (On-site)

$58K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the email program for higher education fundraising and alumni engagement, coordinating campaigns, calendars, and asset flow across teams to hit annual fundraising and engagement goals.

Project/traffic ownership: manage Salesforce Marketing Cloud builds and cross-team scheduling with clear scope and on-time launches.
Asset and asset-management: organize creative assets and seed lists for digital strategy support.
Deployment health: troubleshoot delivery issues quickly and keep approvals flowing to maintain momentum.

Job Description

Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives.
Manage draft, review, and approval process for individual projects.
Troubleshoot and resolve email deployment issues promptly.
Manage the approval queue for email builds created outside of Advancement Communications.
Serve as project/traffic manager for Salesforce Marketing Cloud projects; serve as point-person for a UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to kick-off new projects, gather assets, and define project scope; trouble-shoot “at risk” projects.
Seed list management, producing assets for meetings and presentations, managing and organizing creative assets for digital strategy team.
Perform other duties as assigned.

Washington University in St. Louis

Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The university has played an integral role in the history and continuing growth of St. Louis and benefits in turn from the wide array of social, cultural and recreational opportunities offered by the metropolitan area to its more than 2.8 million residents.The mission of Washington University in St. Louis is the promotion of learning — learning by students and by faculty. Teaching, the transmission of knowledge, is central to our mission, as is research, the creation of new knowledge.

St Louis, Missouri, USA

18K employees (574 in marketing)

washu.edu