Digital Marketing & Brand Specialist at Ocean INFINITI Doral | Doral, FL | $46K/yr – $57K/yr

Digital Marketing & Brand Specialist

Doral, FL (On-site)

$46K/yr – $57K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize dealership social content across multiple locations, coordinating creation, scheduling, and brand-aligned storytelling to build engagement and reputation.

Content Production & Multi-Location Coordination: create videos and posts for all major platforms while managing a consistent publishing cadence.
Brand & Recruitment Content: partner with HR to showcase the workplace and culture across sites.
Analytics & Continuous Improvement: monitor performance, identify trends, and deliver improvement recommendations.

Job Description

Responsibilities

Capture photos and videos at dealership locations
Create and edit content for Instagram, Facebook, TikTok, YouTube, LinkedIn
Produce vehicle walkarounds, customer delivery videos, employee spotlights, and promotional content
Maintain a consistent content calendar and posting schedule
Support company branding initiatives across all locations
Assist with website updates, blog content, and promotional announcements
Create recruiting and employer-branding content in partnership with HR
Capture dealership events, community involvement, and employee engagement activities
Monitor and respond to social media comments and messages
Engage with followers and support online reputation management

Requirements

2+ years of experience in social media, content creation, digital marketing, or related field
Strong video editing skills (CapCut, Canva, Adobe Creative Suite, or similar)
Experience creating content for Instagram, TikTok, Facebook, and YouTube
Strong communication and organizational skills
Ability to manage multiple projects and locations simultaneously
Comfortable working independently and in a fast-paced environment

Preferred

Automotive industry experience
Photography and videography experience
Experience with Meta Business Suite, Google Business Profile, and social media analytics tools
Experience managing multiple brands or locations