Responsibilities

• Write clear, engaging copy for social media posts, captions, ad creative, blogs, and other content across multiple platforms and brands.
• Plan, schedule, and publish organic social media content using a content calendar, maintaining a consistent voice for each brand.
• Create and edit short-form video content for TikTok, Instagram Reels, and YouTube to support reach and engagement.
• Build, launch, and monitor paid social media campaigns, including audience targeting, ad placement, budget pacing, and performance reporting.
• Engage with audiences by responding to comments and messages, and by tracking conversations relevant to each brand.
• Write blog posts and longer-form content that support brand awareness, organic reach, and search visibility.
• As the role grows, manage search engine optimization (SEO) efforts, including keyword research, on-page and content optimization, and tracking organic traffic and rankings.
• As the role grows, build and manage search engine paid advertising (PPC) campaigns in Google Ads, including keyword targeting, ad copy, budget management, and conversion tracking.
• As search continues to shift toward AI platforms, help expand paid advertising into emerging channels such as AI assistants and tools like ChatGPT.
• Support both internal Torch Designs campaigns and external client campaigns, taking direction from the management team who will oversee the work.

Requirements

• Excellent copywriting skills, with the ability to write clear, persuasive, and on-brand content across formats.
• Strong content writing skills, including blog writing and longer-form content.
• Social media management skills, including content planning and scheduling, building and maintaining a content calendar, publishing across major platforms (Facebook, Instagram, LinkedIn, TikTok, X, and others), community management, and reading platform analytics.
• Ability to create and edit short-form video content for TikTok, Instagram Reels, and YouTube, including filming, basic editing, captions, and formatting for each platform.
• Paid social media advertising skills, including campaign setup in platforms such as Meta Ads Manager and LinkedIn Campaign Manager, audience targeting and segmentation, A/B testing of ad creative, budget management, and tracking metrics such as reach, engagement, click-through rate, and cost per result.
• Familiarity with AI tools such as Claude or ChatGPT, and an understanding of how they support content and marketing work.
• Exceptional written and verbal communication skills, including strong active listening.
• Proven ability to follow directions precisely and carry tasks through to completion.
• High attention to detail across copy, design, and campaign settings.
• Strong organizational skills with the ability to manage multiple campaigns, brands, and deadlines effectively.
• Positive attitude and a willingness to pitch in as part of a small, collaborative team.
• Must be available to work a minimum of 18 to 20 hours per week in person, scheduled within our core business hours of Monday through Friday, 6:00 AM to 5:00 PM.

Preferred

• Experience with search engine optimization (SEO), including keyword research, on-page optimization, and tools such as Google Search Console and Google Analytics.
• Experience with search engine paid advertising (PPC) through Google Ads, including campaign setup, keyword bidding, and conversion tracking.
• Experience working with or soliciting influencers for brand partnerships and campaigns is a strong plus.
• Graphic design and ad layout skills, including familiarity with design tools.
• Experience with Canva.
• Experience using Microsoft 365 applications, including Outlook and email management.