Digital Marketing & Analytics Lead

Minneapolis, MN (Hybrid)

$84K/yr – $110K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the marketing automation and analytics stack for a college communications program, focusing on audience journeys, data-driven reporting, and multi-channel paid media to bolster recruitment and engagement.

  • Marketing Automation & Audience Engagement: Build automated campaigns and journeys that move prospects to applicants, donors, and alumni actions.
  • Analytics & Reporting: Create dashboards, synthesize cross-channel data, and deliver exec-ready performance summaries.
  • Digital Advertising & Search Marketing: Plan and optimize paid campaigns with budget discipline and measurable ROI.

Job Description

Own the marketing automation, analytics, and paid digital media stack for college communications with audience journeys that support recruitment, advancement, alumni engagement, and strategic messaging.

  • Marketing Automation & Audience Engagement: Design, build, and manage automated campaigns and journeys to improve engagement and conversion.
  • Analytics & Reporting: Create dashboards, analyze multi-channel data, and translate insights into actionable recommendations for strategy and accountability.
  • Digital Advertising & Search Marketing: Plan, optimize, and govern paid campaigns across search, social, and display with budget discipline and measurable ROI.
University of Minnesota logo

University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Marketing Team

Marketing Team Size
535 (2% of company)
Median Career Experience
13 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

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