Digital Marketing & AI Content Manager at WVLawyer PLLC | USA

Digital Marketing & AI Content Manager

USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the digital marketing and AI content engine from scratch, shaping infrastructure, strategy, and lead-gen workflows for a data driven law practice.

Build marketing infrastructure and campaigns across channels to generate case leads and strengthen online presence.
Integrate AI tools into content production and intake workflows to speed up lead capture and messaging.
Use market research and analytics to adapt time sensitive campaigns and measure impact.

Job Description

Responsibilities

Create a new marketing infrastructure from the ground up
Develop and execute a creative comprehensive digital marketing strategy and campaign
Develop and execute time-sensitive marketing strategies based upon information monitoring, ongoing market research, and data analytics
Research, evaluate, and implement AI tools to support case lead generation and intake workflows
Build and oversee AI-assisted content production

Requirements

1-5 years of experience in content creation, digital marketing, data analytics, market research, SEO, and/or branding. Experience in a legal services environment is a plus but not required
Proficiency with AI platforms and marketing automation tools
Proficiency using AI tools (ChatGPT, Claude, Perplexity, etc.) in a professional workflow
Familiarity with Google Analytics 4, Google Search Console, and call tracking platforms
Strong written communication skills -- able to write or edit compelling legal marketing content
Self-starter mentality; comfortable building processes from scratch with minimal supervision