Digital Marketing Ads Specialist at KFG Concepts | New York, USA | $23/hr – $28/hr

Digital Marketing Ads Specialist

New York, USA (On-site)

$23/hr – $28/hrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for hospitality brands across Meta and Google, owning optimization and measurement.

Own end-to-end paid media campaigns across Meta and Google Ads.
Must-have: 2–3+ years in paid media with proficiency in Meta Ads Manager, Google Ads, and GA4/GTM.
Standout: Restaurant/hospitality focus with local and conversion optimization experience.

Job Description

Responsibilities

Plan, launch, and manage campaigns across Meta and Google Ads (Search, Display, Performance Max)
Build and structure campaigns with proper audience segmentation, keyword targeting, and funnel alignment
Develop geo-targeted strategies to drive local customer acquisition
Continuously optimize campaigns based on CTR, CPC, CPA, and ROAS
Conduct A/B testing across creatives, copy, and targeting
Implement bid strategy adjustments, including Max Conversions and tCPA
Set up and manage conversion tracking using GA4 and Google Tag Manager
Analyze user behavior, funnel performance, and attribution data
Utilize tools such as Google Analytics, Search Console, and Microsoft Clarity to inform decisions
Identify new opportunities for customer acquisition across paid and organic channels

Requirements

2–3+ years of experience in paid media or performance marketing
Strong experience with Meta Ads Manager and Google Ads
Familiarity with GA4, GTM, and conversion tracking setup
Understanding of full-funnel marketing, attribution, and audience segmentation
Experience with keyword strategy, A/B testing, and campaign optimization
Strong analytical mindset with attention to detail

Preferred

Experience with tools such as Semrush, HubSpot, or similar platforms
Basic understanding of CRO and landing page optimization
Familiarity with POS or restaurant tech platforms (Toast or similar)

Benefits

Performance-based incentives
Food stipend at Jade Eatery & Lounge
Growth opportunities within KFG Hospitality Group

KFG Concepts

At KFG Concepts, we’re passionate about creating spaces where food, culture, and community come together. As the parent company behind beloved concepts like Jade Eatery & Lounge, T-Bone Diner, Amigos Taco, and Forest Hills Pizzeria, our mission is simple: deliver memorable dining experiences rooted in quality, creativity, and heart.From the Zen-inspired fusion of Jade Eatery to the nostalgic comfort of T-Bone Diner, bold Latin flavors of Amigos Taco, and the classic charm of Forest Hills Pizzeria, each of our establishments is designed to serve not just meals—but moments. Whether it’s a quick bite, a special occasion, or a casual night out, our diverse portfolio ensures there’s something for everyone.With locations across Queens and Long Island—and more on the way—KFG Concepts is driven by a team of dedicated professionals, visionary chefs, and community-first values. We’re growing with intention, always seeking to bring people together through great food and exceptional service.As we continue to expand, our commitment remains the same: hospitality that feels personal, flavors that leave an impression, and concepts that feel like home.

New York, New York, USA

4 employees (2 in marketing)