Digital Marketing Account Manager

Boca Raton, FL (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and grow key client relationships while leading cross-functional workstreams, from strategic sessions and proposals to campaign execution and revenue optimization.

  • Lead strategic client engagements and drive opportunities across marketing initiatives.
  • Develop account plans and growth plays with internal teams to deliver measurable results.
  • Own the client relationship and contribute value beyond day-to-day tactics, guiding the strategic communications roadmap.

Job Description

Responsibilities

  • Lead high-level client sessions and collaborate cross-functionally to drive strategic initiatives.
  • Develop and execute marketing initiatives that enhance client brands and support organic growth.
  • Demonstrate a deep understanding of the client’s business, industry, and market trends to proactively identify new opportunities.
  • Anticipate client needs and provide strategic, solutions-oriented recommendations.
  • Oversee the definition, execution, and optimization of client scopes of work, ensuring alignment with goals and KPIs.
  • Facilitate and refine client-facing work, including strategic presentations, creative briefs, and campaign strategies.
  • Prepare and deliver comprehensive conference notes and impactful materials for client meetings.
  • Understand what motivates your client personally, professionally, and institutionally.
  • Own client relationships, work to contribute strategic value beyond day-to-day campaign tactics and drive the strategic communications roadmap for clients.
  • Identify opportunities for growth and expansion of the relationship.

Requirements

  • 2+ years of professional experience in account management and client service experience, with agency-side experience preferred.
  • Knowledge of Digital Marketing : Basic understanding of how Lead Generation and Ecommerce campaigns work, especially campaigns utilizing digital marketing channels such as Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
  • Presentation & Communication Skills : Ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
  • Attention to Detail : Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.
  • This role requires 3 days in the Boca Raton office

Preferred

  • Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
  • Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
  • Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
  • Campaign Performance Analysis : Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
  • Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
  • Proven experience with any project management software (ex: Adobe Workfront), with willingness to learn Lamark’s system and related programs

Benefits

  • Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
  • Diverse and forward-thinking environment
  • Great career growth opportunity—you’ll have direct access to agency leadership
  • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
  • 401(k) with employer matching
  • Company events and industry conferences
Lamark Media logo

Lamark Media

Lamark Media is a full-service firm that provides industry-leading performance-based marketing and advertising initiatives across a variety of platforms. We specialize in developing digital strategies that facilitate innovation for brand awareness, consumer engagement and accelerated customer acquisition across multiple channels. As a group of savvy and talented professionals fueled by a passion to create purposeful digital advertising, superior branding and the best marketing strategies possible, we are driven by one simple philosophy—to create extraordinary marketing campaigns that yield measurable results for our clients, brands, and agency partners. With years of hands-on industry experience and innovative technologies, we have been able to successfully provide a wide variety of marketing solutions for many clients, ranging from Fortune 500 companies to large advertising agencies, retail brands, celebrities and more. By building a integrated platform in-house, we have truly developed a unique and comprehensive approach to achieving business growth. Whether the goal is to launch, improve, diversify, or grow, we can build a winning strategy to exceed expectations with a commitment to ongoing optimization.

Founded in 2009
Boca Raton, Florida, US
117 employees (44 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Lamark Media salaries

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

Traffic Signals

Monthly Visitors
199.1M
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%

Headcount Trend

Current headcount: ~117
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Digital Marketing Account Manager

Lamark Media · Boca Raton, FL · Hybrid