Digital Marketing Account Manager

Wakefield, MA (Hybrid)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own client portfolios and drive end-to-end digital campaigns across Paid Search, Social, and Web, coordinating cross-functional teams and delivering data-driven insights.

  • Manage a portfolio of 12+ rooftops and maximize retention
  • Lead strategy, setup, and optimization of campaigns with regular platform checks
  • Present weekly updates and translate data into clear narratives

Job Description

Responsibilities

  • Portfolio & Relationship Management: Serve as the primary advocate and day-to-day contact for a portfolio of 12+ "rooftops," proactively managing client satisfaction and performance to ensure maximum retention.
  • Strategic Execution & Optimization: Own the full campaign lifecycle—from initial strategy and pitch to setup and execution—across Paid Search, Social, and Web, while conducting regular platform checks to ensure optimal performance.
  • Data Analysis & Reporting: Utilize Google Analytics and Google Ads to analyze traffic, pitch optimizations, and deliver comprehensive monthly reports that translate complex data into compelling narratives.
  • Cross-Functional & Third-Party Coordination: Lead internal teams (Creative, Content, Paid Search) and external vendors to ensure timely implementation of strategies and rigorous task tracking within JIRA.
  • Communication & Presentation: Lead weekly client update meetings and maintain professional, timely communication to keep stakeholders informed on progress and campaign health.
  • Compliance & Quality Control: Ensure all marketing assets meet brand standards, maintain regulatory compliance, and receive formal client approval prior to launch.
  • Operational Agility: Handle additional duties as assigned and travel as necessary to support client needs and business objectives.

Requirements

  • 2-3 plus years of Digital Marketing, Account Management or direct Client-Facing experience
  • Bachelor's Degree in Business, Marketing, Communications, a related degree or equivalent relevant industry experience
  • All different levels of technical digital acumen are welcome (and encouraged!) to apply
  • Strong presentation skills –ability to demonstrate value to clients and serve as a trusted digital advisor
  • Excellent written and verbal communication skills – ability to write professional emails to clients and third parties
  • Demonstrated time management and project management skills
  • A positive attitude that resonates throughout your team and the company
  • Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products

Preferred

  • 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social and email marketing services
  • Google Analytics & Ads Certifications
  • Experience using a project management tool, preferably JIRA
  • Experience working with or in the automotive industry

Benefits

  • We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.
C-4 Analytics logo

C-4 Analytics

C-4 Analytics is a cutting-edge automotive digital marketing solution dedicated to helping dealerships thrive in a digital-first world. With over 15 years of experience, we empower our partners to own their markets and dominate their competition. Our comprehensive suite of services, including paid media, SEO, social media, and video advertising, ensures that every campaign is customized to meet the unique goals and challenges of each dealer.We leverage our proprietary framework, the 4Cs of Success: Command, Captivate, Close, and Cultivate, to drive measurable results. Our strategic alignment and product-proof solutions help dealers fill their sales pipelines and streamline operations, while our unparalleled service and exclusive partnerships with industry leaders ensure that every marketing dollar is maximized.Our mission is clear: to help dealers sell more vehicles, gain market share, and maximize marketing efficiency.

Founded in 2009
Wakefield, Massachusetts, USA
297 employees (92 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
28%
Direct
64.2%
Referral
4.6%
Social
1.6%
Paid
1.5%

Headcount Trend

Current headcount: ~297

Marketing Team

Marketing Team Size
80 (27% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 9 years ago

Funding History

  • Jan 2017
    Series Unknown