Responsibilities

• Develop and implement comprehensive digital marketing strategies including SEO, SEM, social media marketing, email marketing, and paid advertising campaigns to maximize reach and engagement.
• Manage and optimize website content using WordPress and content management systems to ensure a seamless user experience and high conversion rates.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility across search engines.
• Oversee paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media channels, ensuring targeted audience reach and ROI optimization.
• Utilize web analytics tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms to monitor campaign performance, generate reports, and inform future strategies.
• Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design skills to support marketing campaigns across digital channels.
• Implement website management tasks including CSS customization, HTML editing, website performance optimization, and troubleshooting technical issues.
• Develop automation workflows for email marketing campaigns using marketing automation tools to nurture leads and increase customer retention.
• Coordinate with cross-functional teams to ensure consistent brand messaging across all digital platforms while managing social media advertising campaigns effectively.
• Stay updated on the latest trends in digital marketing technology, tools, and best practices to continuously enhance campaign effectiveness.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, paid search marketing (Google AdWords), social media advertising campaigns, and web analytics reporting.
• Technical proficiency in website management using WordPress, HTML/CSS coding skills, Google Analytics, Google Tag Manager, and content creation tools such as Adobe Photoshop and Adobe Creative Suite.
• Demonstrated success in managing paid advertising campaigns across multiple platforms including Google Ads and Facebook Advertising.
• Strong knowledge of content management systems (CMS), website optimization techniques, conversion optimization strategies, and e-commerce platforms.
• Excellent analytical skills with the ability to interpret data from various analytics tools to inform decision-making.
• Exceptional communication skills for creating compelling content and collaborating with team members or external partners.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Benefits

• Flexible schedule
• Health insurance
• Life insurance
• Professional development assistance
• Retirement plan