Responsibilities

• Marketing Strategy and Growth: Develop and execute the overall marketing strategy for The Table & Wine Society.
• Build a measurable member-acquisition plan for each launch market.
• Create campaigns that generate qualified leads, invitation requests, and new memberships.
• Develop marketing calendars aligned with chapter launches, partner announcements, experiences, events, and Journeys.
• Test new audiences, offers, messages, landing pages, and acquisition channels.
• Help establish the company’s long-term marketing systems, processes, and performance standards.
• Digital Advertising and Lead Generation: Plan, manage, and optimize paid campaigns across platforms such as Meta, Google, and other appropriate channels.
• Monitor cost per lead, cost per invitation request, customer acquisition cost, conversion rates, and return on marketing investment.
• Build retargeting and lead-nurture strategies.
• Work closely with sales to evaluate lead quality and improve lead-to-member conversion.

Requirements

• Approximately 4–7 years of experience in digital marketing, growth marketing, member acquisition, consumer marketing, or a related field.
• Demonstrated experience managing paid digital advertising campaigns.
• Strong understanding of lead-generation funnels, landing pages, email marketing, CRM workflows, and conversion optimization.
• Experience developing social media and content strategies.
• Ability to interpret campaign data and make practical decisions based on performance.
• Strong writing, communication, organizational, and project-management skills.
• Experience coordinating freelancers, agencies, creators, designers, or outside vendors.
• Comfort using AI tools to improve content creation, personalization, productivity, and campaign analysis.
• Ability to work independently in a remote and entrepreneurial environment.
• Willingness to be both strategic and hands-on.

Preferred

• This is a startup environment. The right person will be comfortable moving between strategy and execution, building systems that do not yet exist, testing new ideas, measuring results, and helping shape how the company grows.

Benefits

• Employee assistance program
• Employee discount
• Flexible schedule