Responsibilities

• Develop and execute comprehensive digital marketing strategies across channels including social media, email, SEM, website management, and display advertising.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads and Facebook Advertising to maximize ROI.
• Conduct keyword research using SEO tools to enhance organic search visibility and improve website ranking.
• Create engaging content for blogs, social media posts, email newsletters, and landing pages that resonate with target audiences.
• Utilize SEO techniques combined with conversion optimization tactics to increase website traffic and boost lead generation.
• Analyze campaign performance using Google Analytics and other analytics tools; generate reports to inform ongoing marketing efforts.
• Manage content updates on WordPress and other content management systems to ensure fresh, relevant website content.
• Implement marketing automation strategies to nurture leads through personalized email campaigns and workflows.
• Stay current with industry trends in digital marketing, SEM, social media management, and e-commerce to keep strategies innovative and effective.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS for content creation and website management.
• Hands-on experience with Google Ads, Facebook Advertising, Google Analytics, and marketing automation tools.
• Knowledge of HTML, JavaScript, SQL is preferred for technical optimization tasks.
• Strong copywriting skills combined with creative graphic design abilities for compelling content creation.
• Familiarity with keyword research techniques and conversion optimization strategies to improve campaign effectiveness.
• Ability to analyze data insights from various analytics platforms to refine marketing tactics continuously.
• Excellent communication skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• B2B marketing experience is a plus; familiarity with e-commerce platforms and content management systems is highly desirable.

Nice To Have

• B2B marketing experience is a plus
• Familiarity with e-commerce platforms and content management systems is highly desirable

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance