Drive senior digital strategy and client leadership for Edelman Smithfield, guiding growth, program excellence, and cross-functional delivery.

• Serve as Edelman Smithfield’s most senior digital advisor and a trusted strategic counselor and primary point of contact for clients, anticipating needs, and ensuring consistently high-quality, results-driven work.
• Shape the group’s growth strategy and identify, pursue, and drive new business opportunities by cultivating relationships with prospective clients, leading and contributing to pitches, and expanding existing accounts.
• Champion the value of digital across clients and teams, elevating program performance and delivering best-in-class digital and social strategies with measurable impact.
• Act as an internal and external thought leader on the evolving social media and digital landscape, including platform changes, algorithms, creator ecosystems, and regulatory considerations.
• Provide senior oversight of paid media strategy and execution, including targeting, budget allocation, optimization, and performance measurement.
• Partner closely with creative and design teams to guide the development of creative assets that support digital campaigns across channels.
• Drive digital education and enablement across the broader team, helping non-digital colleagues build fluency, confidence, and capability to deliver integrated, digital-first client work.
• Maintain accountability for quality, performance, timelines, and budgets, ensuring operational efficiency across all account activities.
• Mentor, empower, and motivate team members at all levels; provide constructive feedback, foster professional growth, and promote a culture of collaboration, excellence and innovation.
• Oversee multiple complex projects from concept to completion, applying foresight, measurement frameworks, and problem-solving to deliver exceptional results.