Responsibilities

• Manage and optimize paid digital campaigns across Google Ads, Meta, ChatGPT and emerging advertising platforms
• Monitor campaign performance, budgets, pacing, lead volume, cost per lead, cost per case and overall return on marketing investment
• Analyze performance by campaign, market, audience, keyword, creative and landing page
• Identify opportunities to improve efficiency and scale high-performing campaigns
• Build and evaluate A/B tests across creative, targeting, messaging and landing pages
• Work with internal creative and marketing teams to develop new campaign ideas
• Help evaluate new advertising platforms and determine where DM Injury Law should test next
• Partner with agencies and vendors while maintaining a strong internal understanding of performance
• Analyze organic search performance across Google and other search engines
• Help identify changes in rankings, traffic, visibility and competitive market share

Requirements

• 2–3 years of experience in digital marketing, analytics, finance, business intelligence, paid media, SEO or a related analytical field
• Strong analytical and problem-solving skills
• Comfortable working with large amounts of data and identifying patterns or trends
• Strong Excel or Google Sheets skills
• Interest in digital advertising, search engines, AI and consumer behavior
• Comfortable learning new platforms and tools quickly
• Able to take a question like “Why did performance change?” and independently figure out how to investigate it
• Highly curious and willing to challenge assumptions
• Organized and capable of managing multiple priorities
• Comfortable taking ownership of projects with limited oversight

Preferred

• Google Ads
• Meta Ads
• GA4
• Google Search Console
• Looker Studio, Domo, Tableau or Power BI
• CallRail
• Ahrefs, Semrush, Conductor or similar SEO platforms
• SQL
• Landing page testing or conversion rate optimization
• AI search / AEO / generative engine optimization