Digital & Field Events Marketing Manager

Orlando, FL (Remote)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end to end events from industry and digital channels and turn them into pipeline while controlling budget and KPIs.

Event ownership: lead industry events, tradeshows, conferences, webinars and podcasts with on site presence
Planning and execution: build a rolling 12 month calendar, manage venue, travel, booth, swag, and logistics
Pipeline and measurement: partner with sales on pre/post campaigns, lead capture, and KPI reporting

Job Description

Responsibilities

Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations
Own all things events related to digital such as webinars and podcasts. including hosting and being the face for the company for these events.
Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
Prep the team. Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.

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Berkeley, California, USA

skydeck.berkeley.edu