Responsibilities

• Lead the end‑to‑end design, development, and rollout of a unified digital brand experience across the UPS Digital ecosystem.
• Serve as the primary owner for agency and vendor management, including design and creative partners.
• Oversee and evolve the digital experience tech stack, including CMS, content personalization, Adobe Suite, Adobe Experience Manager (AEM), Adobe Journey Optimizer, Analytics, and experimentation tools, ensuring scalable, modern, and intuitive customer experiences.
• Define and direct the digital communications strategy while managing all customer-facing web experiences, including content strategy, UX, navigation, and engagement pathways designed to support acquisition, onboarding, and ongoing customer engagement.
• Drive high-volume customer traffic growth across owned, earned, and paid channels as well as AEO and SEO, to scale onsite engagement.
• Collaborate cross-functionally with Product, IT, UPS Brand, UPS Digital Experience, Engineering, and Marketing teams to ensure alignment and seamless execution of digital experience initiatives.
• Collaborate with Marketing Operations team to build and maintain measurement frameworks to generate data-driven insights that continuously improve site performance, engagement, and conversion outcomes.
• Ensure creative and messaging alignment across all digital touchpoints to maintain a cohesive brand presence.

Requirements

• Bachelor’s degree in Marketing, Digital Communications, Business, UX, or related field; Master’s preferred.
• 5+ years of experience in digital marketing, digital experience design, or online communications.
• Proven experience managing external digital agencies, design firms, and technology vendors.
• Hands‑on experience with Adobe Suite, Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
• Strong understanding of UX/UI principles, digital performance analytics, and customer engagement strategies.
• Demonstrated ability to lead large‑scale digital initiatives with measurable growth outcomes.
• Exceptional communication, relationship building, and project management relationship‑building skills, and project management skills.

Preferred

• Master’s preferred.