Digital Enrollment Campaign Manager I Project-Based Independent Contractor

USA (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 2 weeks ago

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Job Summary

Own the digital enrollment engine across major platforms, turning inquiries into admissions while coordinating with Admissions and driving information-session attendance. Turn campaign data into weekly insights and partner with leadership to hit enrollment targets.

Growth/Ownership: Manage campaigns across Meta, TikTok, Google, YouTube, LinkedIn, and more to generate qualified inquiries.
Admissions Collaboration: Guide families through the enrollment journey and align on candidate pipelines.
Measurement & Optimization: Track performance, publish weekly insights, and push for creative and strategic improvements.

Job Description

Responsibilities

Execute digital enrollment campaigns across Meta (Facebook & Instagram), TikTok, Google, YouTube, LinkedIn, and other digital platforms.
Promote MPP Academy's university programs using existing marketing assets.
Generate qualified student and parent inquiries.
Increase attendance at virtual information sessions.
Coordinate with the Admissions Team regarding prospective students.
Guide students and families through the admissions and enrollment process.
Monitor campaign analytics and continuously optimize performance.
Provide weekly campaign reports, insights, and recommendations.
Collaborate with internal leadership to meet enrollment objectives.
Recommend innovative strategies to increase campaign performance.

Requirements

Bachelor's degree preferred; equivalent professional experience will also be considered.

Preferred

Digital Marketing
Growth Marketing
Performance Marketing
Student Recruitment
Higher Education Marketing
Enrollment Management
Lead Generation
Marketing Agency Services
Paid Digital Advertising
Conversion Optimization

Benefits

401(k)
Flexible schedule
Tuition reimbursement

NAPCA Foundation

NAPCA’s mission is to “close the college and career aspirations – attainment gap” by empowering students with the tools and mindsets to define their life’s purpose/career path, break through their barriers, and complete a postsecondary education degree or career training certificate or licensure program, specifically to enter careers that provide a sense of purpose and meaning to their lives.College and Career Aspirations – Attainment Gap: The distance between a student’s stated college and career aspirations and the realization of completing a postsecondary education degree or career training certificate or licensure program, specifically to be prepared to enter high skilled careers or trades.

Founded in 2009

Burbank, California, USA

8 employees

www.napcaonline.org