Digital Content Strategy Manager

Louisville, KY (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own on-site video production and strategy for elite horse-racing coverage, coordinating field shoots, editing, and cross-team collaboration to boost wagering engagement.

  • 2–3 years in a video content or content strategy role with proven short- and long-form production
  • Proficiency with YouTube, Instagram Reels, TikTok, X and common editing tools; ability to brief and coordinate editors and motion graphics
  • Strong network in the racing industry and proven ability to manage multiple on-site projects under tight deadlines

Job Description

Responsibilities

  • Play a key role in Implementing our video content strategy based upon extensive horse racing knowledge and with an objective of making us the Home of Horse Racing for Core Player group
  • Act as the Field Producer at major horse racing events, overseeing all aspects of on-site content creation and production.
  • Act as the point person for all content and production needs while on location. Troubleshoot on-site challenges, from logistics to content planning and technical issues.
  • Coordinate and manage filming schedules, interviews, and on-location shoots, ensuring quality footage and adherence to tight deadlines.
  • Work collaboratively with editorial teams, video editors, camera crews, and social media managers to develop and execute content strategies.
  • Participate in strategy meetings, bringing creative ideas for improving the quality, reach, and engagement of horse racing coverage.
  • Develop strong relationships with key stakeholders in the industry; Jockeys, Owners, Racetrack Management Teams, that allows you to create content that is unique and that improves the wagering experience for our player base
  • Create video content across several campaign types from lives shows, interviews, on track activity, product promotion or wagering insights to grow the business.
  • Provide in depth wagering information, beyond the details that can be found in the past performances, to the Player in a clear and concise manner
  • Provide guest analysis on a wide array of platforms such as live social media shows, podcasts & radio shows as needed

Requirements

  • 2–3 years in a video content, digital media, or content strategy role.
  • Proven track record producing or overseeing short- and long-form video.
  • Proficiency with video platforms: YouTube, Instagram Reels, TikTok, X.
  • Familiarity with production tools (Adobe Premiere, Final Cut, or equivalent)
  • Experience briefing videographers, editors, and motion graphics artists.
  • Previous knowledge and experience in horse racing.
  • Understanding of the racing calendar, major fixtures, and key stakeholders.
  • Familiarity with racing terminology, form, betting markets, and culture.
  • Existing relationships within the racing industry an advantage.
  • Ability to manage multiple projects simultaneously under tight deadlines.

Preferred

  • Bachelor's Degree Preferred.
TwinSpires logo

TwinSpires

TwinSpires is owned and operated by Churchill Downs, Inc., the home of the world-famous Kentucky Derby. Since 1875, Churchill Downs has been a world-class leader in wagering. TwinSpires continues that legacy by combining the latest technology with the expertise, integrity, and tradition of America's most trusted wagering service. TwinSpires offers wagering on horse racing, sports, and online casino. TwinSpires RacingTwinSpires Racing is the premier online horse racing wagering platform in the United States. As the official online betting partner of the Kentucky Derby, TwinSpires leverages more than 145 years of wagering experience. Players can wager through the TwinSpires desktop, mobile, and app-based advance-deposit wagering platforms as well as at retail locations and race tracks across the country. With TwinSpires Racing you can wager on local and international Thoroughbred, Quarter Horse, and harness races around the globe. TwinSpires players also have access to unmatched insight and analysis from our horse racing experts, industry insiders and handicappers, as well as Brisnet data and past performance information to help you get a betting edge. TwinSpires SportsTwinSpires Sports offers wagering on your favorite professional, college, and amateur sports from around the world. A wide variety of betting options help you stay in the game, from parlays, prop bets, and futures, to live in-game betting that lets you wager as the action unfolds. Our experts keep you up to speed with daily insight on news from the sporting world, analysis on top events, and tips to enhance your wagering experience. TwinSpires CasinoTwinSpires Casino is a leader in online casino gaming, bringing the games you know and love from land-based casinos to the palm of your hand. From classic table games like roulette and baccarat to live-dealer card games like blackjack and poker, plus over 300 different slots, TwinSpires Casino has something for everyone.

Founded in 1996
Louisville, Kentucky, USA
170 employees (17 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$11K
Traffic Source Mix
Search
16.7%
Direct
73.3%
Referral
8.6%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
13 (8% of company)

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