Own the end-to-end content and digital-experience strategy for enterprise B2B journeys, translating business priorities into scalable architectures, governance, and personalization that move engagement and business outcomes.

• Map journeys by persona and stage to define content, experience and conversion needs across channels.
• Define the enterprise content strategy across the customer journey, translating business line priorities into content requirements, experience principles and scalable execution frameworks.
• Establish content architecture and governance, including taxonomy, metadata, findability standards, editorial frameworks and publishing workflows that improve consistency and reuse.
• Align stakeholders across business lines, campaign teams, sales, digital channel owners and analytics partners to drive a connected, insight-led customer experience.
• Partner with web, UX, digital product and technology teams to define requirements and priorities for the digital experience roadmap, including intelligent and agentic experiences.
• Serve as the strategic partner to the Customer Intelligence team, using behavioral data, research and performance insights to identify journey friction, content gaps and optimization opportunities.
• Define the AEO, experimentation and personalization strategy for owned digital experiences, ensuring content is discoverable, measurable and continuously optimized.
• Define success metrics and reporting frameworks for journey performance, content effectiveness and digital experience improvements, and use those insights to inform future roadmap decisions.
• Lead with a strategic, customer-centered mindset while influencing cross-functional teams in a matrixed environment and championing modern content and digital best practices.