Responsibilities

• Lead digital media planning, execution, and optimization across paid media channels.
• Manage relationships with digital media vendors and partners; evaluate new technologies and opportunities to improve performance and efficiency.
• Leverage digital media to support in-store and online retail programs, enhancing the consumer experience and delivering omnichannel value to key customers and sales team
• Collaborate with Brand, Sales, and Trade Teams to assist in formulating comprehensive digital media strategies supporting national and regional sales initiatives
• Work closely with brand team to ensure all digital messaging is within brand guidelines
• Identify and track key performance indicators (KPIs) such as sales growth and velocity, click-through rates, form submissions, purchase intent, and impressions
• Strategize campaigns to guide consumers through the lower marketing funnel, ultimately driving them to the point-of-purchase
• Draft and manage Requests for Proposals (RFPs), negotiating contracts with various media partners across the digital media landscape
• Monitor and manage budget allocations and expenditures
• Manage Salesforce Marketing Cloud CRM, including audience segmentation and data integration to support personalized customer engagement and retention strategies for email and SMS.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• 4+ years of proven experience leading digital media strategy, with strong expertise in media planning and buying.
• Strategic thinker with a strong analytical mindset and attention to detail
• Excellent project management and cross-functional collaboration skills
• Strong communication and vendor management abilities
• Ability to balance creative vision with performance-driven decision-making
• Comfortable operating in a fast-paced, evolving marketing environment

Preferred

• The ideal candidate has strong attention to detail, is highly analytical, and likes to have input into the creative process.