Digital Content Strategist (Client-Facing)

District of Columbia, USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end content optimization for client websites, aligning SEO, brand voice, and site structure.

  • Own editing and SEO optimization of client website copy from draft to publish.
  • Must-have: Strong SEO principles.
  • Standout: Direct client-facing communication experience.

Job Description

Drive end-to-end content optimization for client websites, aligning SEO, brand voice, and site structure.

Responsibilities

  • Edit and proofread website copy, blog posts, and articles for grammar, clarity, tone, and accuracy
  • Optimize content for SEO, including keyword usage, metadata, headings, and internal linking
  • Project manage a high-level account and ensure all requests are tracked and delivered in a timely manner
  • Maintain client Style Guides
  • Ensure all content aligns with client brand voice, SEO strategy, and legal industry compliance standards
  • Collaborate with the team to improve content quality and websites’ performance in Search based on established metrics
  • Create blueprints for clients’ website structure
  • Audit content to identify opportunities for optimization or updates
  • Maintain consistency and high editorial standards across all digital content projects
  • Edit and review high-quality short, medium, and long-form copy while applying SEO best practices throughout

Requirements

  • Strong grasp of SEO principles
  • Excellent communication
  • Stellar copy-editing skills
  • Strategic understanding of how content supports larger digital marketing efforts
  • Direct client-facing communication experience

Preferred

  • Experience handling client-facing communication
  • Experience with website architecture planning
  • SEO-focused content strategy experience
BluShark Digital logo

BluShark Digital

BluShark Digital LLC was founded on the principle of providing high quality online marketing solutions for companies struggling to stand out online. Whether it be in local, organic, or paid search, BluShark Digital is passionate about helping your business grow and succeed online. We have years of experience helping clients rank in organic and local search. Using cutting edge techniques we have successfully implemented aggressive SEO/SEM strategies that have helped businesses bring in more leads and grow their business online. BluShark Digital is a legal marketing agency that works with firms throughout the nation with a true start-up feel and a dynamic team, interested in achieving goals all while having a little fun. We provide a collaborative and fast-paced environment conducive to creative growth and continued success for our clients.

Founded in 2015
Washington, District of Columbia, US
128 employees (67 in marketing)

Traffic Signals

Monthly Visitors
7.6K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
33.2%
Direct
50.3%
Referral
7.2%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~128

Marketing Team

Marketing Team Size
62 (49% of company)
Median Career Experience
5 years
Median Tenure
2.9 years