Responsibilities

• Digital Storytelling & Content Strategy
• Develop and implement a digital storytelling strategy that highlights Greenwich House’s mission, programs, and community impact across social media and web platforms.
• Identify and cultivate a balanced mix of human-interest and community impact stories from across the organization by interviewing program participants, staff, artists, educators, and community members.
• Develop compelling narratives and digital content that bring Greenwich House’s programs and impact to life online.
• Maintain a consistent voice, tone, and visual identity across all digital platforms.
• Website Content & Management
• Oversee and proactively manage the day-to-day maintenance of the Greenwich House website, ensuring accurate, timely, and mission-driven content.
• Write and publish website articles, program features, and blog content that showcase Greenwich House’s impact.
• Utilize AI-assisted tools to optimize website content for user experience, alt text, accessibility, and search engine optimization (SEO).
• Perform regular hygiene audit reviews of website information and analytics to improve performance and user engagement.
• Troubleshoot website issues and coordinate with developers or hosting providers as needed.
• Organic Social Media Strategy & Management
• Develop platform-specific organic social media strategies across Instagram, Facebook, TikTok, YouTube, and other relevant channels.
• Manage Greenwich House’s social media channels, including content planning, publishing, and audience engagement.
• Own and manage the always-on social media editorial calendar, aligning with campaigns, events, and organizational priorities.
• Respond to comments, messages, and mentions in a timely and professional manner.
• Propose and execute strategies for audience growth and increased engagement across GH-owned platforms and GH leadership or staff accounts for further amplification.
• Multimedia Content Creation
• Produce multimedia content—including photography, short-form video, and graphic assets—for use across social media and web platforms.
• Regularly visit centers and program sites to capture content, transforming field footage into professional-grade short-form video.【sic】? Transforming field footage into professional-grade short-form video is intended wording; included as-is?