Digital Content Specialist at State University of New York Cortland | Cortland, NY

State University of New York Cortland

Digital Content Specialist

Cortland, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own campus social storytelling and day-to-day social media operations, keeping the voice on-brand while turning campus moments into engaging content.

Social Content Execution: Manage channels, posting, engagement, and basic platform administration.
Content Development: Build original concepts and create platform-specific content including captions, graphics, and short-form video.
Content Quality and Accessibility: Coordinate approvals, maintain brand standards, and ensure accessibility across posts.

Job Description

Social Media Management and Execution: Manage university social media channels, including posting, engagement, monitoring, and day-to-day operations.
Respond to comments, messages, and inquiries in a timely and professional manner, or route to appropriate offices.
Ensure adherence to institutional brand standards, tone, and social media guidelines.
Coordinate content approvals and posting priorities with internal stakeholders.
Maintain account access, organization, and basic platform administration.
Digital Storytelling and Content Development: Develop original content concepts that support institutional storytelling and campaign goals.
Create and edit platform-specific content, including captions, graphics, and short-form video.
Capture content at campus events, programs, and key university moments.
Adapt existing content (web, news, marketing materials) for social media use.
Ensure content meets accessibility standards (e.g., captions, alt text) and aligns with best practices.

Bachelor's degree in communications, marketing, journalism, public relations, digital media, or a related field, or equivalent combination of education and professional experience.
Demonstrated experience managing social media accounts for an organization, brand, institution, agency, or professional setting.
Strong writing, editing, and proofreading skills, with the ability to adapt tone and content for different platforms and audiences.
Experience creating social media content, including short-form video, graphics, photography, and/or written posts.
Familiarity with major social media platforms and their content formats (e.g. Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms).
Strong organizational skills and ability to manage multiple priorities, deadlines, and stakeholders.
Experience aligning content with organizational goals or messaging.

Experience working in higher education, nonprofit, public sector, or mission-driven communications.
Experience developing and managing social media calendars.
Experience coordinating student workers, interns, ambassadors, or content contributors.

State University of New York Cortland

4.2 Glassdoor

SUNY Cortland is a 6,800-student university located in the rolling hills of Central New York. It has been educating ambitious students since 1868, and has graduated more than 90,000 alumni success stories in fields ranging from education, science and business to athletics, entertainment and the arts. Providing a high-quality educational environment where students learn in the classroom, the community and beyond is our top priority. We are home to the largest and most-respected public teacher education program in New York state, one of the country's top Division III athletic programs, and an ever-growing collection of national honors and accolades for educational value, sustainability leadership, programmatic excellence and service to communities beyond campus. But the value of SUNY Cortland’s educational experience runs much deeper than that. Cortland helps shape the character, philosophy and attitude of its students as it expands their horizons far beyond the classroom. As a result, Cortland alumni think critically and independently. They’re not afraid to test perceived limits. They’ve developed the confidence to persevere in the face of challenges and to lead in times of crisis or confusion. In short, SUNY Cortland prepares its graduates for success – however they define it. Cortland is, always has been, and will always be an institution committed to access; offering a high-quality education at a price that makes it affordable to any deserving student, regardless of their financial situation. And in these complicated and challenging economic times, that commitment is priceless.

Cortland, New York, USA

1.9K employees (55 in marketing)

cortland.edu

89% recommend to a friend

97% CEO approval