Responsibilities - Content Development: Assists in creating and editing short-form video content for social media and digital platforms. Supports the development of storyboards and visual concepts for marketing and communication campaigns. Collaborates with cross-functional creative and marketing teams on content and campaign development. Produce graphics and visual assets for social media and other digital channels, following brand guidelines. Writes clear, engaging copy for blogs, websites, social media, and other branded channels. Adapts content for different platforms and formats with guidance from senior team members. Helps maintain content schedules and meet production deadlines - Digital Content Management: Executes content updates across corporate and divisional websites and social media using the organization’s content management system (CMS). Publishes and maintains landing pages, campaign content, and evergreen pages. Support basic SEO and user experience best practices. Produces, schedules, and publishes social media content across enterprise and division-specific channels. Adapts approved content into platform-appropriate formats and monitors channel performance and recommends optimizations. - HubSpot Email & Campaign Execution: Builds and deploy email campaigns in HubSpot for multiple audiences and divisions. Manages email templates, lists, workflows, and QA processes. Ensures adherence to brand, compliance, and deliverability standards. Supports integrated digital campaigns across email, landing pages, and social. - Analytics, Reporting & Optimization: Tracks and reports on digital performance across web, email, and social channels. Produces recurring performance reports for stakeholders, highlighting trends and insights. Monitors KPIs such as engagement, CTR, conversions, and audience growth. Uses data to inform optimization recommendations and future content planning. Interpret performance data and clearly communicate insights to stakeholders in a concise and meaningful way.