Digital Content Specialist

Bloomington, IN (Hybrid)

$65K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital content management and CRM support for Hayes Gibson Property Services by keeping property and corporate websites up to date and maintaining brand standards.

  • Manage property websites and branding for multiple properties, ensuring accessibility and updated content.
  • Must-have: 2+ years in digital content management or property marketing.
  • Standout: CRM administration for leasing with data integrity and accurate lead routing.

Job Description

Responsibilities

  • Manage Property Websites: maintain and update property websites including photos, amenities, floor plans, and approved marketing copy while ensuring branding consistency and accessibility standards.
  • Oversee Corporate Website Content: keep corporate web pages accurate and professional by updating leadership bios, service offerings, announcements, and new property information.
  • Google Business Profiles Management: ensure accurate contact details, office hours, categories, and photos for each property. Monitor and route reviews according to company standards.
  • Social Media Page Administration: manage Facebook property pages, coordinate scheduled posts, update branding/contact information, and respond or route messages based on established response guidelines.
  • Marketing Collateral Creation: design and refresh flyers, brochures, signage, banners, letterhead, and other marketing materials while maintaining approved brand standards and Fair Housing compliance.
  • CRM Platform Support: serve as administrator or primary support for our leasing CRM platform, ensuring lead routing accuracy, workflow consistency, and data integrity.

Requirements

  • 2+ years in digital content management, marketing coordination, or property marketing.

Preferred

  • Experience with multifamily property marketing
  • Affordable housing programs
  • CRM systems such as Rent Café

Benefits

  • Hours: Monday to Friday, 8 AM – 5 PM with flexibility and potential hybrid schedule.
  • Benefits: Comprehensive health, dental, and vision insurance, 401(k) plan, paid time off (PTO) based on longevity, and paid holidays.
Hayes Gibson Property Services LLC logo

Hayes Gibson Property Services LLC

Since 1952, Hayes Gibson Property Services (HGPS) has grown to become a nationally recognized leader in multifamily housing management. As a NAHMA top 100 affordable housing management agent in the country, HGPS specializes in property management and consulting of HUD, Low Income Housing Tax Credit, Conventional Market-Rate, and Student Housing Communities. The Hayes Gibson portfolio of properties and services currently consists of over 6,000 Units across 16 states nationwide. Our expertise lies in the stabilization of distressed multifamily properties, HUD, and Low Income Housing Tax Credit property types with an emphasis on curb appeal, tenant compliance, financial stability, and return to owner.Property Solutions.Building Communities. www.hayesgibson.com

Founded in 1952
Bloomington, Indiana, USA