Digital Content Specialist

Saint Cloud, MN (On-site)

$60K/yr – $82K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive revenue-focused content strategy and SEO-aware content creation for a revenue-oriented role.

  • Create and optimize content that drives qualified leads and revenue
  • Must-have: Strong writer who understands content is a revenue tool
  • Standout: Turn conversations with SMEs into high-impact content and use data to improve performance

Job Description

Responsibilities

  • Create and optimize content that drives qualified leads and revenue
  • Turn conversations with SMEs into high-impact content
  • Own and volve content based on performance, search visibility, and buyer behavior
  • Stay ahead of SEO/GEO and AI-driven search
  • Contribute to earned media and external visibility

Requirements

  • Strong writer who understands content is a revenue tool
  • Naturally curious—you can flush noteworthy topics out of everyday conversations with just a few uniquely crafted questions
  • Understands & protects the brand—won’t chase views at its expense
  • Comfortable with data and driven to improve performance
  • Balances creativity with clarity and credibility
  • Thrives in a fast-paced, always-evolving environment.

Benefits

  • Comprehensive benefits package including health, dental, and vision insurance
  • 401k retirement savings plan effective on the first of the month following 60 days of employment
  • Paid holidays
  • Paid time off
  • Access to professional development opportunities
  • Wellness programs
  • Employee assistance resources

Anderson Trucking Service

Shippers, like you, tell us they just want a trustworthy logistics provider that makes their shipping easier and more reliable. But with so many bad options out there, you’re understandably worried about choosing the wrong one. It shouldn’t be this hard to find a good logistics provider.We know how much is at stake for you. Rest easy knowing more than 5,000 customers — including our very first one dating back to 1955 — trust us with their freight every day. Connect with one of our transportation experts and be confident that your freight is in good hands. Earn the trust of your customers and colleagues as you become a more efficient supplier that always delivers.

Founded in 1955
St Cloud, Minnesota, USA
1.7K employees (27 in marketing)

Traffic Signals

Monthly Visitors
34.8M
Traffic Source Mix
Search
20.9%
Direct
71.6%
Referral
5.9%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
23 (1% of company)