Digital Content & Social Media Manager

Birmingham, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

This role centers on leading content creation for multiple brands, producing media in and out of venues, and managing social posts and influencer engagement. It requires a marketing or related degree and several years of hands-on content creation and social media experience. The candidate should be adept with major design and video tools and capable of aligning content with brand standards.

Job Description

Responsibilities

  • Lead content creation across multiple brands and breweries.
  • Capture high-quality photo and video content in and out of venue using mobile devices, cameras, and audio equipment
  • Create engaging short-form and long-form content for social platforms (Instagram, TikTok, Reels, Stories, LinkedIn, etc.)
  • Edit content using Canva, CapCut, Adobe Premiere Pro, Adobe Photoshop, and Adobe Illustrator
  • Ensure all content aligns with brand standards, visual identity, and tone of voice
  • Schedule, publish, and manage daily social media posts and paid digital ads across platforms
  • Monitor and engage with online communities through comments, DMs, and interactions
  • Lead brand ambassador and influencer management and engagement
  • Track performance and assist in optimizing content based on engagement, reach, and platform trends
  • Support influencer visits, media moments, community events, and in-venue activations
Benchmark Beverage Company logo

Benchmark Beverage Company

Founded in 2016, Benchmark Beverage Company, is an independent family-owned, Michigan-based specialist in developing, growing, and marketing brands in the beverage industry. From established spirit brands like Padre Azul tequila to beer brands like Dark Horse and Brew Detroit, to emerging brands such as Great America flavored malt beverage, Benchmark’s growing portfolio offers a wide variety of options for distributors to offer to customers. Benchmark brings value to consumers – offering the best product for the price, which spans the entire pricing spectrum – in every product segment.

Founded in 2016
Livonia, Michigan, USA