DIGITAL CONTENT PRODUCER - WAFB

Baton Rouge, LA (Unknown)

Salary Not AvailableMid Level1+ years exp

Posted 1 day ago

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Job Summary

Own and manage daily digital content production for web, app, and social channels, coordinating with newsroom leadership to plan timely coverage, optimize headlines and SEO, and ensure editorial standards are met under tight deadlines.

  • Own end-to-end digital storytelling and publishing workflows
  • Collaborate across teams to deliver accurate, timely updates on breaking news

Job Description

Responsibilities

  • Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
  • Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
  • Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
  • Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
  • Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
  • Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Requirements

  • Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
  • Excellent writing and editing skills; strong command of AP style and headline writing.
  • Working knowledge of SEO best practices and social platform publishing workflows.
  • Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
  • Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
  • Comfortable collaborating across teams and taking direction while also working independently.
  • Flexible schedule willingness (nights/weekends/holidays as news demands).
GRAY MEDIA logo

GRAY MEDIA

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

Recent News