Responsibilities

• Audience Engagement
• Identify topics of interest and concern to Michigan audiences and transform them into engaging digital and social content.
• Use analytics and metrics to inform content-planning decisions, staying on top of trends that will help drive engagement across our newsroom.
• Regularly respond to direct messages, user comments in Michigan Public's defined digital expression.
• Collaborate with Audience E-Communications Manager on newsletter production.
• Content Production
• Collaborate with key stakeholders on Michigan Public's defined vertical products to help those reporters and hosts develop a digital expression that raises both their profile and the products they're attached to.
• Work with reporters, producers, and editors to build engaging digital and social content that is cohesive and aligned with station branding and strategy.
• Cultivate an understanding among content producers of effective digital storytelling, providing training and support on photo, video, and online engagement.
• Streamline and enhance digital content planning and workflows across the organization.
• Develop, produce, edit, and publish compelling multimedia content-including photos, videos, web stories, newsletters, and graphics-for digital and social platforms autonomously.
• Brand Awareness & Fundraising Opportunities
• Partner with the development team to plan and execute audience messaging during key fundraising events.
• Creatively raise awareness of Michigan Public's mission to grow loyalty to the news service we provide, creating more engaged and loyal users.
• Partner with the station Marketing team to enhance and grow our digital marketing efforts.

Requirements

• Demonstrated experience producing digital content in a journalism, marketing, audience engagement, communications, or related environment.
• Demonstrated experience writing and editing content for digital publication.
• Demonstrated experience producing photo and video content in a professional setting.
• Experience using content management systems (e.g., Grove, WordPress) to publish digital content.

Preferred

• Experience managing or growing organizational social media accounts, with a strategic understanding of platform-specific content and audience behavior.
• Experience using analytics platforms (e.g., Google Analytics, social dashboards) to inform content decisions.
• Experience with Adobe Creative Suite (e.g., Premiere Pro, Photoshop, Illustrator) and/or collaborative design tools like Canva.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and newsletter production.
• Experience collaborating across editorial, marketing, and development teams.
• Passion for public media and a belief in the value of independent journalism.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting upon meeting eligibility requirements
• Many choices for health, dental, and vision insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses