Digital Content Manager

Lansing, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

The role leads digital content in a local newsroom, coaching a team of digital journalists, with a focus on traffic growth, SEO, and meeting KPIs. It requires 2+ years in digital content and journalism, strong headlines, analytics, and teamwork. Preferred skills include OBS, Photoshop, and HTML/CSS knowledge.

Job Description

Responsibilities

  • Attends local editorial meetings and serves as a bridge between broadcast and digital in the local newsroom
  • Trains and coaches, a team of local digital journalists
  • Excellent at writing engaging headlines that increase page views and packaging content that grows page views per visitor, video-on-demand metrics, and time on site
  • Works with digital reporters, site producers, and distro producers to ensure a steady stream of interesting content is packaged in an interactive way and promoted in a way that generates interest
  • Evaluates traffic trends to make decisions on both daily content and longer-term content development that will grow traffic
  • Leads team members responsible for planning and implementing special coverage projects (severe weather, breaking news, elections, enterprise original digital content)
  • Monitors major news websites, local and state news websites, blogs, and social media for breaking news and trending topics
  • Promotes news content on social media
  • Meets big KPIs, ensures the team is meeting their role-specific KPIs

Requirements

  • 2 years of experience in digital content and journalism
  • Capable of researching, interviewing, and writing original news articles
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Some schedule flexibility (nights, weekends)

Preferred

  • Experience with OBS systems
  • Photoshop experience is a plus
  • HTML and CSS knowledge is a plus
Nexstar Media Group, Inc. logo

Nexstar Media Group, Inc.

2.7 Glassdoor

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

Founded in 1996
Irving, Texas, USA
4.2K employees (1,818 in marketing)
29% recommend to a friend
27% CEO approval

Traffic Signals

Monthly Visitors
252.9K
Traffic Source Mix
Search
29%
Direct
62.9%
Referral
6.4%
Social
1.5%
Paid
0.1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
1,351 (32% of company)
Median Career Experience
15 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Post IPO Equity, 9 years ago

Funding History

  • Sep 2017
    Post IPO Equity • $2.5M

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