Responsibilities

• Create high-quality and engaging content for our various online channels, including social media, emails, and website.
• Use analytics and data to track and measure the success of our digital engagement efforts and make data-driven decisions to improve our strategy.
• Oversee paid digital advertising and marketing campaigns.
• Develop and manage content calendars to ensure a consistent and strategic cadence of content across all digital channels.
• Capture and edit videos and photos to support digital storytelling.
• Stay up-to-date with industry trends and best practices in digital marketing and community building to continuously improve our strategy and content.
• Collaborate with cross-functional teams to ensure consistency and alignment of messaging and branding across all digital channels.
• Assist with event planning, promotion and livestreaming.
• Occasional in-state travel.

Requirements

• Bachelor’s Degree in communication, public relations, journalism, marketing or related field or equivalent work experience.
• Three (3) years of progressive experience in content management, digital marketing, social media strategy or related field.
• Experience managing social media channels, including content creation, monitoring social trends, growing audiences, and tracking engagement analytics.
• Proficiency with WordPress, Google Analytics, and Meta and Google advertising platforms.
• Experience with digital content creation and design tools.
• Experience creating and managing a content calendar.
• Able to translate complex topics into easy-to-understand, compelling posts that reach and move a variety of audiences.
• Experience creating and updating website pages.
• Able to take feedback and edit work products in an efficient and timely manner.
• Able to manage multiple projects, prioritize work assignments and meet deadlines.

Preferred

• Salesforce experience a plus.

Benefits

• health and dental insurance, a 403(b) retirement plan with a 6% employer match, life and disability insurance, commuter benefits, and paid time off.