Responsibilities

• Own Commercial Client Digital Journey: Define and lead the end-to-end content and experience strategy for commercial client and AMD.com, ensuring content connects ITDM pain points to AMD value proposition across all stages of the funnel.
• Design and optimize conversion paths, ensuring content and experiences drive lead generation and pipeline impact B2B Content Strategy & Messaging
• Develop scalable content frameworks grounded in audience needs, search behavior and marketing trends.
• Partner with product marketing to shape c lear, consistent messa ging across t he digital experience
• Identify content gaps and opportunities to improve relevance , clarity and impact
• Own page structure, messaging hierarchy , and user flows to improve engagement and conversion
• optimize how users discover, navigate, and interact with content
• Lead content audits lifecycle management , and continuous experience improvements
• Search & AI-Driven Discoverability

• Ensure content is optimized for SEO, generative engine optimization (GEO), and evolving discovery behaviors
• Use search, AI, and platform insights to inform strategy and uncover demand opportunities
• Adapt content to perform across traditional search, AI-powered experiences, and emerging channels
• Cross-Functional Execution & Performance:
• Partner with marketing, demand gen, digital and regional teams to deliver aligned, high-quality experiences
• Define and track KPIs across reach, engagement, and conversion
• Translate performance data into actionable insights and continuous optimization
• Own performance storytelling, communicating clear results and recommendations to stakeholders. Partner with demand generation and sales teams to align content and experiences to lead quality, pipeline contribution, and conversion goals
• Optimize CTAs, content gating, and user flows to improve lead capture and progression