Responsibilities

• Create original content: Conceptualize, shoot, and edit compelling video and graphic content specifically designed for KWTX's digital platforms, including our website, apps, and OTT channels.
• Dominate social media: Develop and execute daily content strategies for platforms like YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high-impact stories.
• Produce live streams: Plan and execute engaging live streaming events, from breaking news coverage to community spotlights, interacting with our audience in real-time.
• Spot trends: Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate with new ways to connect.
• Collaborate fearlessly: Work hand-in-hand with our news, sales, and marketing teams to ensure our digital content amplifies our brand and serves our community across all platforms.
• Analyze and adapt: Dive into analytics to understand what resonates, using data to inform your next big content idea and continuously improve engagement.
• Tell Central Texas's story: Discover and highlight unique local stories, voices, and events that truly matter to our community, giving them a vibrant digital life.

Requirements

• 2+ years of experience creating compelling digital content for a news organization, agency, or high-engagement brand.
• A portfolio that proves you can create visually stunning and highly engaging content for diverse digital platforms.
• Expertise in video editing software and graphic design tools.
• Deep understanding of best practices and emerging trends on YouTube, TikTok, Facebook, and Instagram—you speak their language.
• Killer storytelling instincts: You know how to hook an audience and keep them watching, scrolling, and sharing.
• Scrappiness and self-sufficiency: You can go from idea to execution with minimal oversight, owning the creative process.
• A relentless drive for innovation: You're not afraid to try new things, fail fast, and learn quicker.
• Strong communication skills: You can clearly articulate your creative vision and collaborate effectively with a diverse team.
• Urgency and a cool head: The digital world moves fast, and you thrive under deadline pressure to deliver quality.

Benefits

• Creative freedom: This isn't a content factory; it's a lab where your ideas can come to life and truly make an impact.
• Digital-first future: You'll be at the forefront of Gray Media's exciting evolution, shaping how local news connects with a digital audience.
• Community connection: Your work will directly impact and engage the people of Central Texas, telling stories that matter to their daily lives.
• Innovation at its peak: Join one of Gray Media's top-performing stations on digital platforms—you'll be contributing to and learning from the best!
• Growth opportunities: We're invested in your development, offering chances to expand your skills and grow your career within Gray Media.
• Dynamic team: Join a passionate, supportive group of storytellers who are serious about their craft but don't take themselves too seriously.