Responsibilities

• Manage ICC’s primary social media channels, ensuring content reflects the College’s brand voice, institutional priorities, student experience, and audience needs.
• Develop and publish student-centered digital content that supports ICC’s recruitment, enrollment, retention, brand, and community engagement goals.
• Measure and analyze results of social media in real-time and make recommendations to optimize performance of marketing campaigns.
• Elevate authentic student voice throughout the student journey by identifying, capturing, and sharing stories from prospective students, current students, alumni, and other key audiences.
• Build an ICC student social ambassador program to expand student-generated content, peer-to-peer storytelling, and authentic engagement.
• Create and coordinate digital storytelling across platforms, including social media, web-connected content, digital marketing, photography, short-form video, and other emerging channels.
• Collaborate with Marketing, Communications and Recruitment, Web Services, Admissions, academic programs, and other campus partners to align digital content with campaign priorities, student journey mapping, and OneICC messaging.
• Use social media insights, engagement metrics, campaign performance data, and audience feedback to evaluate content effectiveness and recommend improvements.
• Respond to social media engagement in a professional, timely, student-centered, and brand-aligned manner, escalating issues as appropriate.
• Support recruitment marketing and institutional campaigns by creating digital content that drives awareness, engagement, inquiry generation, student action, and brand connection.

Requirements

• - Associate degree in marketing, communications, public relations, journalism, digital media, or a related field.
• - Two years of experience in social media, digital marketing, digital content, communications, or related work.
• - Demonstrated ability to create engaging, audience-centered digital content for social media and other digital platforms.
• - Advanced knowledge of social media platforms and experience with social media business/advertising managers.
• - Strong copywriting, editing, visual storytelling, and content development skills.
• - Experience using social media management, analytics, or publishing tools, including Hootsuite and SproutSocial.
• - Ability to use data, engagement metrics, and audience insights to improve content performance.
• - Strong interpersonal skills, including the ability to work collaboratively with students, colleagues, campus partners, and community members.
• - Ability to communicate with diverse audiences in a way that is clear, inclusive, accessible, and aligned with brand standards and social media best practices.
• - Experienced brand storyteller with a passion for developing innovative, compelling, content across photography, copy and video; able to adapt creatively per channel.
• - Proven ability to communicate with diverse audiences, particularly as it relates to crafting digital content.
• - Strong interpersonal skills, including the ability to establish and maintain cooperative and professional working relationships with others.

Preferred

• Bachelor’s degree in journalism, communications, advertising, marketing, digital media, public relations, or a related field; or five to seven years of related experience.
• Experience in higher education, community college marketing, student engagement, recruitment marketing, or institutional communications.
• Experience with photography, video capture, editing, and production for digital platforms.
• Experience supporting recruitment marketing, lead generation, digital campaigns, web content, SEO, or analytics.
• Demonstrated passion for working with students and elevating authentic student stories.

Benefits

• paid time off;
• 11 paid holidays; 2 floating holidays
• medical, dental, vision, life and long-term disability insurance;
• tuition waivers for employee, spouse and dependent children;
• on-site childcare center;
• 403(b) retirement plans; and
• State University Retirement System pension plan.